At this very moment, pharmaceutical companies and biotech startups from San Francisco and Boston to Tianjin, Tokyo and Galilee, are staging a multi-front battle against the novel coronavirus akin to the sea, land and air assault conducted by the allies against Nazi Germany on D-Day during World War II. Last September, Gallup released an opinion…
“The doctors do their altruistic job and that’s it. They don’t know how to post on Instagram, promote their services or listen to the customers’ needs” That’s what an executive of a pharmaceutical company, leader in the eye care and medical aesthetics sector, told me yesterday about their customers.Curious to find and read more about…
Health care speaks the language of technology and we are happy to listen. Certain health care phenomena, like medication non-adherence, can now be alleviated with the help of blockchain and AI. Non-adherence in health care results when a patient does not initiate or continue medication that a provider has recommended. According to a NCBI article medication…
