The Myth: Digital requires radical disruption of the value proposition
The Reality: It usually means using digital tools to better serve the customer need.
The much-used term simply means adapting an organization’s strategy and structure to capture opportunities enabled by digital technologies. Digital is not about technology, rather about the customer. Digital helps an organization identify their customers, understand their needs and translate these into useful products and services. Digital enables the collection, analysis and interpretation of the data needed in order to better define and deliver value to the customer. Aegida’s offering around Digital Marketing Strategies:
- Corporate Digital Strategy
- Development and implementation of Search Strategy (SEO/SEM)
- Content Management
- Social Media Management, Websites Management, Email Marketing
- Creation and implementation of digital campaigns
- Influencer Marketing
- Interpretation of digital performance and regular reporting